The cleaning business, while not the most glamorous of industries is nevertheless a fast growing multi-billion dollar business in the US and offers entrepreneurs unique opportunities to profit and earn a ‘six figure’ annual salary.

Let’s examine the cleaning industry and look at how much money it is possible to earn and what it takes to get to the ‘six figure’ level.

How much Money can you make Cleaning?

Most small cleaning business owners who work at it full-time as sole operators in their first year are able to earn between $20,000 and $30,000. Once they are able to take on employee, build up some local reputation and get good systems in place then a $100,000 annual income is not unrealistic and much more is possible for those who put in the effort.

What Separates the ‘Six Figure’ Operators from the Rest?

Here are ten factors to consider that typically separate the high income earners from the rest -

1) Different cleaning niche markets offer different opportunities. In some cities and states in can be easier to make it in the office cleaning sector and in other areas the carpet cleaning sector is more lucrative. It all depends on local demand and how many companies are catering to that demand.

2) Start building your brand right from the start and view it as your company’s most valuable asset.

3) Develop and refine systems that make sure that your business runs smoothly. Constantly look into ways of increasing the productivity of your cleaning crews.

4) Realize the importance of having a great sales system. Focus your efforts on converting an increasing number of leads into customers.

5) Up-sell your clients with services related to cleaning, premium services or more frequent service.

6) To scale up to the ‘six figure’ level you must learn how to hire, train and organize teams of workers to do the cleaning while you focus on running the business.

7) Learn how to run successful advertising campaigns and learn about modern marketing methods such as networking, cross promotions with related businesses and ‘word of mouth’ marketing.
Value your customers. Treat them as individuals and frequently remind them how much you appreciate their business. Satisfied customers can lead to referrals, and acquiring customers through this method is free.

9) Have the right attitude. People sometimes stereotype cleaners in a negative way. There is nothing wrong with being a cleaner for a living but you should view yourself as a businessman or woman first and foremost.

10) Research and learn continuously. Educating yourself about the cleaning business and business management in general doesn’t stop once you set up your company.

Could you start a successful cleaning business and earn over $100,000 a year?

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There are a number of profitable small business ideas that you can consider. Many companies looking for investors, for example, advertise themselves in business magazines and newspapers. You can also find a number of profitable small business ideas posted in the internet. It is however important that you always check out with your business bureau to verify the legitimacy of a profitable business idea that has been offered to you.

This will help you avoid the hassles of dealing with illegal companies whose objective is just to steal money from their investors. It is best that you make a research before dealing with a company regardless if a friend or a colleague has referred it to you. Be also cautious of companies enticing you to invest on business ideas that seem too good to be true. Make sure that you seek for a business advice before signing any document to invest in particular business opportunities.

Operating a successful business

It is difficult to have a perfect formula to ensure that your new business ideas will become successful. There are, however, certain factors that you can consider to ensure that the business idea that you have will become a profitable business. Make sure that you seek business advice from experts who can give you helpful inputs when choosing for a profitable industry. It is also helpful that you have the necessary business resources when operating particular business.

Business resources do not just refer to the business cost. It also refers to the skills and interest that you need to have to make you qualified in running profitable companies. Profitable startup businesses have become successful because they are operated and managed by entrepreneurs who are knowledgeable and have natural interest in the industry that they have chosen to do business with.

As a practice building consultant for holistic health professionals around the world, I’ve seen the entire gamut of names that people come up with for their practices. What I’ve decided is this:

You should name your massage therapy business something other than your own name, something that isn’t too ‘out there’ and something that either evokes a very vivid and peaceful image or that describes your geographic location.

This is the ideal combination of factors to get the most leverage out of your name. Why do I say this?

Because if the name of your practice is John Smith, LMT, people will immediately perceive you as a ‘one person show’ who likely works out of your basement. It doesn’t appear as professional or credible as does a real business name. You want to convey a perception of being BIG in your business; you should be seen as a substantial and successful business that is beyond just you.

Your massage business name should also not be too ethereal, especially if your goal is to attract normal working class people who are stressed out. A name like ‘Touched By Angels’ massage is going to turn off a lot of prospects. It’s just too on the fringes to make a lot of normal people feel comfortable.

So, what it comes down to is having a name that is inspiring but acceptable to the masses. Examples of this would be Denver Massage Therapy or Massage Therapy of Denver (describes the city you live in which gives people immediate clarity about your location. This is a reliable approach that works well. If this sounds too bland for you, my next suggestion would be a name that conveys authenticity and warmth but isn’t over the top.

Something like Tranquil Touch Massage works well, or perhaps better yet, Tranquil Touch of Denver. That gets your location in there as well.

I hope this helps you think of the ideal name for your massage business.

We know women in business are different then men in business, but how different are they and is being different really a bad thing?

Men control the business world, men hold higher and more influential positions than women, and men get paid more. So why do women even bother? I am a woman and I am in business, and I do not worry or even think about what positions men hold, or how much they make. In business my greatest concerns are how to do business well, be ridiculously successful, while also living life on my terms. Don’t get me wrong I am competitive but the competition starts with me and moves to those companies that are in my market place.

In sports if you are a basketball player do you tryout for the football team? You are both athletes but football and basketball are very different and you do not have to be good at one to be good at the other. So why would a women try to be a man, what does one have to do with other? The competition is not between men and women it is between your company and the competing company.

The Author of “What Men Don’t Tell Women About Business,” Chris Flett, believes that women are missing the boat by not studying successful businessmen, learning from them, and conforming to them. Mr. Flett recently appeared on Donny Deutsch’s The Big Idea to plug his new book and to take on some pretty opinionated women. I watched the episode and I must say that Flett didn’t do too well, in fact there were times when he looked downright scared. So much for the “Alpha Male” dominating the “Submissive Females”!

The biggest problem Flett has is that he is naive which makes him seem condescending. I am giving him the benefit of the doubt here, really he could be just clueless or worst case a pompous ass but let’s just go with well meaning in a bungling sort of way. Flett portrays women as being weak in every manner possible, yet the demographic he is targeting are those women who had the strength to get where they are and now just need help getting to the next level. News flash Chris you wrote this book for women to learn from and yet you do not know women at all do you?

Chris contributed to The Big Idea Blog after the show and there a few points that I find interesting so let’s look at them and discuss…shall we?

When a woman says, “It’s us against them, I don’t need to know what men think”, you know that at some point in her past, she has been excluded from the conversation and is not happy about it.

How like a man to think that? I personally do not treat business like a war, where there is war there is turmoil and plenty of casualties, I am not looking for either in my business. I also do not need to know what men think, I need to know what successful entrepreneurs think, and then I need to incorporate that into who I am and how I do things.

One guest said that she couldn’t “get into the board room so she left to form her own company”. Having knowledge like we talked about today IS only available in the board room, but some are so furious about past experiences that they disregard it and refuse to even listen to what is being offered.

Chris, Chris, Chris – you make this sound like a bad thing! A woman who chooses to create her own successful company as opposed to trying to do it on someone else’s terms is inspirational not weak. If I am not wanted in that boardroom then you are damn right I am going to create my own. Work on your weaknesses but play to your strengths, that is how you win the game. Chris did you have this same opinion of Steve Jobs when he wasn’t being listened to in the Apple boardroom and went his own way in 1986? I don’t think so.

There is one area I agree with Mr. Chris Flett and that is knowledge is power, you should keep yourself educated, informed, and never be afraid to learn from others be they men or women. I am not that interested in reading this book and is not that he doesn’t make some good points, rather that there are other books out there that would provide more value for me.

Choosing people to learn from and business acumen to incorporate into your business should be done based on your industry, business style, and ultimately your goals. I will say Flett seems to spread his naivety beyond the female gender and into the corporate domain by insinuating that all boardrooms are equal. Fortunately all men/women are not created the same, Warren Buffet and Donald Trump are two very successful men but I would wager that they are very different in the boardroom. Martha Stewart, Susie Orman, and Oprah all very successful women and how much alike do you think they are in the boardroom?

I know I could learn from all five individuals but what I would choose to take from each would be dependent on who I am and what I want. Business is not about conformity it is about inspiration, innovation and just getting out there and doing it. Mentors are important but they are meant to be learned from not cloned. So by all means go out there and learn from others, there is no reason to recreate the wheel, but don’t forget who you are in the process.