Design and material are not the only elements you should think about when you create your custom business cards. In addition to these two, you also have to consider the font you are going to use for your content.

When designing, it is crucial for your business card printing pieces to have the right font and at the same time the appropriate size. Your text should be not too small or too big for your print card. If it is too small, it would be difficult for your target audience to read your information.

On the other hand, big letters just do not appear professional and with your limited space, it would be hard for you to cram all that information. Hence, there are standards that you have to adhere to help you create a distinguished business card without appearing like you do not know what you are doing.

First off, there should be a balance in the sizes of your text in your address and contact information, and your names and title. When designing your text, be sure to have your address and phone numbers between 7 to 8 point sizes. Your name should be 1 point bigger than these two elements. That means that if your address is at 7 point, then your name should be 8. On the other hand, your title can either be 1 point smaller than your address text size or similar to it. Your company name in contrast to all these elements should be from 12 to 15 point sizes.

There is a reason for making these sizes standard ones. If you happen to use different sizes for all your elements, I would not be surprised if your marketing tool looked disorderly and untidy. It will only confuse your prospects and clients. The key is to keep your sizes consistent so that your content would not appear disorganized.

In terms of how large or small should you go with your text, your words should not be smaller than 6 point. Use 5 point if you put everything in capital letters. In your name, it should not be more than 11 point. The address has a maximum of 9 point.

You should also consider the type of industry you are in. Most professionals go for smaller sizes such as 6 to 7 point text, especially for their addresses. Then again, it is much larger when sales agents produce their business cards.

But be wary also of fonts that print particularly smaller than the average size. When you use these fonts, be sure to adjust your sizes 1 point higher so as not to make it difficult for your readers to see your text.

Is it possible for an individual with strong moral values to make ethically questionable decisions in a business setting? What affects a person’s inclination to make either ethical or unethical decisions in a business organization? Although the answers to that question are not entirely clear, there appear to be three general sets of factors that influence the standards of behavior in an organization; individual factors, social factors and opportunity.

Several individual factors influence the level of ethical behavior in an organization. An individual’s knowledge level regarding an issue can help to determine ethical behavior. A decision maker with a greater amount of knowledge regarding an object or situation may take steps to avoid ethical problems, whereas a less-informed person may unknowingly take action that leads to an ethical conflict. One’s moral values and central, value-related attitudes clearly influence his or her business behavior. Most people join organizations to accomplish personal goals. The types of personal goals an individual aspires to and the manner in which these goals are pursued have significant impact on that individual’s behavior in an organization.

A person’s behavior in the workplace is, to some degree, determined by cultural norms, and these social factors vary from one culture to another. For example, in some countries it is acceptable and ethical for customs agents to receive gratuities for performing ordinary, legal tasks that are a part of jobs, whereas in other countries these practices would be viewed as unethical and perhaps illegal. The actions and decisions of coworkers is another social factor believed to shape a person’s sense of business ethics. For example, if your coworkers make long-distance telephone calls on company time and at company expense, you might view that behavior as acceptable and ethical because everyone does it. Significant others are persons to whom someone is emotionally attached-spouses, friends, and relatives, for instance. Their moral values and attitudes can also affect an employee’s perception of what is ethical and unethical in the workplace.

Opportunity refers to the amount of freedom an organization gives an employee to behave ethically if he or she makes that choice. In some organizations, certain company policies and procedures reduce the opportunity to be unethical. For example, at some fast-food restaurants, one person takes your order and receives your payment and another person fills the order. This procedure reduces the opportunity to be unethical because the person handling the money is not dispensing the product, and the person giving out the product is not handling the money. The existence of an ethical code and the importance management places on this code are other determinants of opportunity. The degree of enforcement of company policies, procedures, and ethical codes is a major force affecting opportunity. When violations are dealt with consistently and firmly, the opportunity to be unethical is reduced.

Starting a bookkeeping business is an extremely financially option. There will always be a great need for professional bookkeeping services specifically for small to medium sized companies. Developing a tight and effective business plan should be one of the first steps you take towards achieving success in your bookkeeping business. By designing this plan you are effectively laying out the strategy and goals you want to achieve within a given time.

The steps in creating a business plan for your bookkeeping business are ideally the same as for any other venture. Firstly market research is key- see what your competitors are doing right, and wrong. Research can be easily performed on the web, or you could call up your competitors feigning interest as a potential client to see what services they offer. Learn from your competitors mistakes so you don’t follow the same pitfalls, and improve on the positive aspects of their business.

Potential clients are the key to establishing any successful business; you need to know what the client wants and how to keep them happy. Further to this you need to know how to attract the client in the first place. For a new small bookkeeping business localized pay per click campaigns could be a great method of turning on-line clicks to off-line sales.

In setting up your business plan, you need to know exactly which clientèle you wish to be targeting. Would your bookkeeping business be best suited to dealing with private individuals, small companies or full on corporations? It is advisable to start small and work up to larger clients.

Many smaller scale bookkeeping businesses begin as ‘home based’ and this should be not seen as a negative in the plan. If you have devised a strong plan, growth of the business will be the key and you can plan to move into an office space when it becomes financially viable and turning a profit. It is worth considering the needs of your potential clientele, and in which location you will be best able to serve them. Further to these needs you should likely decided on the required technology to effectively manage your requirements. Again your needs will most likely develop as your business develops, so starting small is a good idea.

As was touched on earlier in this article, the internet can serve a great deal of use in developing your bookkeeping business plan. Firstly it can provide thorough research on your target market, your competitors, and the needs of your potential clientele. Further to research it will be clear to see the most effective form of internet advertising, which will be more than likely localized pay per click marketing campaigns.

The most important aspect of a successful bookkeeping business plan, is to be thorough in everything you set out to achieve. With proper research, understanding potential clientele, and knowing your competition you will have the best chance of not only developing the strongest plan, but also creating the foundation for a successful bookkeeping business.

As part of the interview process, many medical device companies will ask the candidate to construct a 30-60-90 day plan. Even if it is not required, doing so will demonstrate to the hiring authority the candidates’ serious intentions towards the particular position they are interviewing for. A well thought out plan will include a preliminary preparation plan in addition to a concise and detailed business plan that includes both tactical and strategic initiatives. I cannot emphasize how important it is to lay out a detailed and well thought out plan. An investment of maybe 3-4 hours will be more than worth the time and effort when the job offer is extended.

-Preliminary preparation-

Preliminary preparation includes initial company research and is more strategic than tactical. If the company is publicly traded, one would want to obtain the annual reports that are available for investors and potential investors and study them. Often, company information on private companies can be purchased through sources such as Hoovers, Zoom Info, or Dunn & Bradstreet. A candidate will also want to meet with the district manager to discuss market analysis and target market, territory, and features/benefits of the products and services offered by the company. For the business to business salesperson, it will be essential to familiarize oneself with the language and buzzwords of the medical and pharmaceutical field. For the medical sales rep, this would be the time to conduct further research on the products and services being offered by the company as well as construction of competitive analysis.

-30 days-

The first 30 days should not only include a thorough understanding of the internal workings of the company, but also include a plan to introduce oneself to all customer contacts. Learning the email system, customer retention management system (CRM), reading and understanding company policy and procedure, attending training programs, mastering product knowledge are all tactical initiatives. Most quality companies do train their sales staff extensively (whether for pharmaceutical sales positions, biotech sales jobs, clinical and research laboratory sales opportunities, or medical device sales). Strategic initiatives include broadening knowledge in the field of medicine, identifying trade groups, and thoroughly understanding the target market.

-60 days-

The next thirty days includes more field time, less training, and more customer interaction. Tactical initiatives would include fine tuning the driving route through the territory, detailed call plan, and fine tuning presentation style. Strategic plans would include studying additional material regarding sales style, meeting with the district manager to discuss progress, and joining industry specific professional groups.

-90 days-

The tactical part of the plan should contain development and implementation of a specific “game plan” which includes setting higher goals for six months and one year, developing target lists of accounts based on needs analysis, and creating and implementing a measurable results call plan. Strategic initiatives would include attending professional networking events, meeting with sales team to assess strengths and weaknesses of the territory, continual research in the medical industry as well as improving sales presentation skills.

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