How to run a Bouncy Castle Hire business
If you want to make some extra money for your family you should consider starting a Bouncing Castle Hire business. That way, you can stay working at your full time job and run your hire business by working part time and at the weekends
We recommend that you incorporate the business as a limited company. This will allow the creation of a separate legal identity for your business. This is of great significance in the event of a legal claim for damages being made by somebody who says that they were hurt using your castle. Fortunately, those situations are very rare but you should protect yourself legally just in case.
This is an ideal business part time and the rewards can be high. We would not recommend renting out them as a full time business in Ireland because turnover is affected by the weather. Obviously if operating in a country where the climate is warmer could be a full time business
You get to delight children and help parties run smoothly when you run a type of enterprise. The look of joy and expectation on children’s faces when the “Bouncing Castle Man” comes is priceless.
I remember a five-year-old child one day asking me if I had children. When I told him that I had four he said with a very serious face that they must be the luckiest kids in the world because they could play on a jumping castle whenever they wanted.
The monetary rewards and cash flow can be excellent but meeting kids like this makes it an emotionally rich experience.
We would advise that you would only hire out bouncing castles for use by children rather than adults. There is much greater demand for children’s castles and you can expect trouble if your bouncy castle hire business rents out castles for use by adults.
We would recommend that you would start your business with three castles. Buy a large castle with a slide (16ft x 14 ft) and two without a slide (14ft x 12ft). Charge EUR120 for the castle with the slide and EUR100 for the ordinary castles.
Give a 10% reduction for off peak hires (Mon to Thursday). The inflatable with the slide will appeal to older kids and parents who have larger gardens. The ordinary castles are more suitable for use by smaller kids and parents who have smaller gardens.
Children have birthdays every single day of the year and jumping castles appeal to kids from the age of 2 to 13. In the summer and autumn, their parents can hire a jump house for the back garden. In the winter and spring, parents can hire a community hall or church hall to hold the party and accommodate the castle.
In our experience the renting season is from April to October. Children prefer using moonwalks outside in their gardens rather than indoors.
Your customer will almost always be a woman in her thirties or early forties. They book the company, organise the parties and look after the entertainment for the kids.
When you are established your company will get business due to word of mouth and repeat business. Every business needs publicity but especially a new business. What options would we recommend?
An option you could do is to take out a paid ad in your local Yellow Pages/Golden Pages Directory, under the category, “Bounce Houses and Inflatables”. You will have to pay an even more significant cost if you want to have a boxed or big ad, which will make you stand out from the crowd. We found that a boxed ad does get you more business but you have to weigh up whether the extra cost is recouped in extra revenue.
A much better option for you would be that you would get the free listing in the Golden Pages where they just put in your business name and number and create your own website to publicise your hire business.
The website you create for your inflatable hire business is only restricted by your imagination. Do not be under an illusion that this will be an easy option. You will only succeed if you put in the time developing your website. Taking this option is much better value than just passively paying for a boxed ad in your local Golden Pages.
The website will give you countless opportunities to presell your jump house hire business to prospective customers in your particular geographical area. You could get visitors initially to your new jumping castle hire business website by using pay per click methods of advertising. This provides cheap warm leads and if done well can be very effective. When traffic to your website increases you could add another income stream by placing adsense ads on your site. This money will significantly reduce the hosting costs of your website.
Below is a list of things, which you will need to start a bouncy castle business:
1) Jump Castle, rain cover, electric fan, mallet and anchor stakes.
2) Van for transporting the castle. I use a Ford Transit.
3) Ground sheet to protect underside of bouncer.
4) Electrical extension cable (25 – 30 meters long).
5) RCD circuit breaker. (Safety cutout device).
6) Safety mat to put at front of the castle
7) Local street map of your town and its surrounding area
Large A4 size desk diary for taking bookings (1 Page to a day).
9) Ledger book for recording takings and expenses etc.
10) Public Liability Insurance cover. We strongly recommend one million euros as the minimum.
11) Safety instruction sheet
12) Customer disclaimer form
13) A trolley
14) Mobile phone in the name of the company
15) A company bank account
We would recommend that you buy your castles for your moonwalk hire company from a reputable manufacturer. Your new bouncing castles should have at least a 1 yr guarantee. Make sure that a minor repair kit is included in the price of the castles. Do not buy a second hand inflatable for your company unless you are very experienced and know what to look out for in relation to things like stitching.
Only rent out to householders having a party in their house or a local hall. That way lessens the chances of anything going wrong and you know there will be proper adult supervision of the playing in the castle. Avoid renting out at fetes or to community groups as this significantly increases the chances of something going wrong. There is less supervision at these events and your business might regret taking the booking.
Bouncing castle hire companies in Ireland are very busy every Saturday in May. The reason for this is that this is the month that 8-year-old children make their first holy communion. This is a very important event for the child and their family.
The way it is normally celebrated is that the family, relatives and the celebrating family brings out friends to lunch. Later in the day the party is continued in the home of the child and there is a tradition of hiring a inflatable castle to keep the children amused.
Parents usually have to hire the castle by the previous December if they are to avoid disappointment. Parents having their first child for communion, often do not realise that this is the story and can sometimes leave it too late to hire. They do not make the same mistake when it comes to the hiring for their subsequent children.
Suggest to disappointed parents that they hire the jumping castle for the Sunday. Resist the urge to increase your price at this time. The customer will remember having to pay over the odds. They will not use your business again and will not recommend you to others. When taking telephone bookings for your business you should check that there is sufficient side access to the back garden. Believe me, there is nothing worse than trying to bring a moonwalk through a customers house.
Hirers will not cancel bookings. The first thing they will do after hiring you is to tell their child that they have booked. They are not then going to turn around and cancel the coming up to the big day.
Do not take the money in advance unless they are paying by cheque. Allow two weeks to have cheques cleared. Assure the hirer that there is no cancellation fee. In our experience the only way that they will cancel the hire is if it is pouring rain.
At the start of our business we were constantly checking the weather forecast and advising customers. We no longer do this following an incident where we phoned and advised a customer that the weather forecast was very bad and did she want to cancel the bouncy castle hire at no cost to her. She asked us if we were refusing to deliver the bouncy castle, completely missing the point and our good intentions. We delivered the bouncy castle. It rained incessantly for the day and they got very little use out of the bouncy castle hire. When I returned she said that she should have listened and now realised that we had been thinking of her best interests. Let it totally up to her if she wants to cancel the bouncy castle hire. You could even, like us, add a page to our bouncy castle hire website where potential customers can check the weather forecast eight days into the future.
We recommend that you always put up the bouncy castles in the back gardens of the hirer. This allows her have greater control over who uses the unit and from your perspective limits the possibility of outsiders to the party getting on the bouncy castle unit.
When you arrive at the party check with the hirer as to where exactly she wants the bouncy castle to be positioned. Make sure that the area is grassed and big enough for the bouncy castle.
We have had situations where people have had to take down clothes lines and dig up plants and shrubs to allow the bouncy castle to be put up. Hirers will do anything to make the bouncy castle they have hired fits because they will have told the child that the bouncy castle is booked. They will not want to have to turn around and tell the child that they have had to cancel the bouncy castle hire order because the space is smaller than they thought.
Do not be surprised if your customer wants the bouncy castle moved when it is up, as she may not have factored in such things as being able to see what is going from the house.
Get paid when the bouncy castle is set up to her satisfaction and get her to sign two copies of the disclaimer form. Give her back one copy and keep the other on file. Insist on cash as cheques can bounce or be stopped. If taking cheques you should get them send to your bouncy castle hire business address two weeks in advance so that they are cleared by the time of the booking.
Show the hirer how everything works and point out the different things that can go wrong unless the children are properly supervised while playing on the bouncy castle. Make sure that she has your mobile no in case something goes wrong during the bouncy castle hire.
Call back at the agreed time or a little later. The children will always want one more bounce on the bouncy castle, so there will be less resentment if you arrive later than the agreed time.
Children love giving a hand deflating, folding and putting away the bouncy castle. This should be encouraged provided that you ensure that they will come to no harm while giving you a hand. Check that everything went well and when the bouncy castle is put away give her a EUR5 voucher off any future bouncy castle hire. Give her business cards for any mother who was at the party who may want to contact your bouncy castle hire company in the future.
Good luck to you if you decide to go into the bouncy castle hire business.